Blog categorized as Sales Excellence

A well-defined sales methodology is essential for consistency and scalability. Relying on default CRM processes often misaligns with a company’s value and customer journey. Organizations that develop tailored sales approaches see higher win rates.

Organizations debate whether "Sales and Marketing" or "Marketing and Sales" should lead, impacting strategy and growth. Sales-first drives immediate revenue, while marketing-first builds brand and demand. Success requires alignment through shared metrics, planning, and integration.